"Gently and thoroughly cleanses hair and scalp. Protects hair from the fading and dulling effects of UV rays. Minimizes color fading. •Maintains vibrant hair color without sacrificing healthy hair. •Exclusive patented Fiber Strengthening Complex protects hair from thermal and mechanical damage. •Detangles and moisturizes hair. " Use as a regular maintenance shampoo between color treatments to cleanse color treated hair. Distribute throughout hair and gently massage into a lather. Rinse and repeat. Follow with KeraCare® Moisturizing Conditioner for Color Treated Hair.